What Does a Boxing Promoter Do? Inside MVP's Playbook

Updated: October 2026

If you have ever watched a Jake Paul fight — the walkouts, the streaming numbers, the weeks of online hype — you have watched a boxing promoter at work. Promoters are the business brains behind the sport: they secure venues, negotiate purses, arrange broadcast deals, build undercards, and market events so that people actually buy tickets and tune in. Paul's own outfit, Most Valuable Promotions (MVP), is one of the newer names in this business, and understanding what a boxing promoter does explains a lot about how his career has been built.

What Does a Boxing Promoter Actually Do?

A promoter's job breaks down into five core responsibilities:

• Securing venues — booking arenas and stadiums, like AT&T Stadium in Texas, where Paul beat Mike Tyson in November 2024.
• Negotiating purses — hammering out each fighter's pay, which is the single biggest lever in making big fights happen.
• Arranging broadcast deals — lining up where the event airs, from traditional pay-per-view to streaming platforms like Netflix.
• Building undercards — assembling the supporting fights that fill out a fight night.
• Marketing the event — press tours, social media campaigns, and storytelling that turns a fight into a cultural moment.

Without a promoter doing all of this, there is no fight night — just two boxers with nowhere to box.

The Legacy Boxing Promoters: Top Rank, Matchroom, Golden Boy, PBC

Boxing promotion has long been dominated by a handful of legacy companies. Top Rank, founded by Bob Arum, has promoted legends across multiple generations. Matchroom, led by Eddie Hearn, is a British powerhouse with a massive global footprint. Golden Boy Promotions, founded by Oscar De La Hoya, grew out of a fighter's own fortune. PBC (Premier Boxing Champions), the vehicle of Al Haymon, brought a different broadcast model to the sport. These firms have decades of relationships with sanctioning bodies, broadcasters, and venues — and that institutional weight still matters.

How MVP's Playbook Differs From Legacy Boxing Promoters

Most Valuable Promotions, co-founded by Jake Paul and business partner Nakisa Bidarian, takes a fighter-led approach. Instead of a traditional promoter's Rolodex model, MVP leans on:

• Direct audience ownership — Paul's social media following means events can be marketed straight to millions without depending entirely on legacy sports media.
• Streaming-first broadcast strategy — the Paul vs. Tyson event streamed on Netflix and drew massive reported viewership, sidestepping the traditional pay-per-view model.
• Crossover storytelling — turning a fight into an entertainment spectacle that pulls in non-boxing fans.

It is a different playbook from Top Rank or Matchroom, and it reflects how the attention economy has changed sports business.

MVP's Roster: Amanda Serrano and Katie Taylor

MVP is not just the Jake Paul show. The company promotes Amanda Serrano and Katie Taylor, two of the most accomplished women's boxers in the sport. That matters for understanding what MVP wants to be: not a one-man vehicle, but a real promotional outfit signing elite talent beyond its founder. In boxing history, promoters have always been judged by their stables — and MVP is building one.

Why Promotion Matters for Paul's World Title Dream

In early October 2026, Paul posted a "Before I rest..." opponent wish list on X naming Deontay Wilder, Tom Aspinall, Francis Ngannou, Conor McGregor, Nate Diaz, Ryan Garcia, Canelo Alvarez, Sean Strickland, Darren Till, KSI, Chris Eubank, Edgar Berlanga — and ending with "World Title." Making those fights, or an actual title shot, is a promoter's job: negotiating with rival promoters, dealing with sanctioning bodies, and structuring purses big enough to lure opponents into the ring. If Paul ever gets a title shot, the business machinery behind it will matter as much as anything he does in the gym.

Frequently Asked Questions

What is Most Valuable Promotions?

Most Valuable Promotions (MVP) is a boxing promotion company co-founded by Jake Paul and Nakisa Bidarian. It promotes Paul's own fights as well as elite fighters like Amanda Serrano and Katie Taylor.

Who runs MVP?

MVP was co-founded by Jake Paul and his business partner Nakisa Bidarian, who serves as promoter and was the one who publicly announced Paul's medical clearance to return in early October 2026.

How is MVP different from Top Rank or Matchroom?

MVP is a newer, fighter-led outfit built around direct audience marketing and streaming-first broadcasts, while Top Rank, Matchroom, Golden Boy, and PBC are legacy promoters with decades of established industry relationships.

Does MVP only promote Jake Paul?

No. Along with Paul, MVP promotes top women's boxers Amanda Serrano and Katie Taylor.

Can a promoter get a fighter a title shot?

Promoters play a huge role — they negotiate with rival camps, work the sanctioning-body politics, and put together purses that make title fights happen — but rankings, mandatories, and governing-body decisions ultimately decide who fights for a belt.

Jake Paul's career is as much a promotion story as a boxing story. Whether MVP evolves into a legacy-style power or stays a disruptor, the basic promoter's job — venue, purse, broadcast, undercard, marketing — is the engine under every big fight night. And with Paul's comeback now underway, that engine is warming up again.