Most Valuable Promotions: Jake Paul's Boxing Company Explained

Updated: October 2026

Most Valuable Promotions, usually shortened to MVP, is Jake Paul's boxing promotional company, and it is one of the smartest business moves of his career. Most fighters are employees of the boxing business: they show up, fight, and take a purse while the promoter keeps the upside. Paul flipped that model. Through MVP, he promotes his own fights, which means he earns on both sides of the table, as the headliner and as the house. Run alongside his business partner and promoter Nakisa Bidarian, MVP has grown from a vehicle for Paul's own bouts into a genuine promotional outfit, and it sits at the center of everything about his comeback from the broken jaw he suffered against Anthony Joshua.

What Is Most Valuable Promotions?

At its core, Most Valuable Promotions is a boxing promotion company founded by Jake Paul. A promoter in boxing handles the business of a fight: securing the venue, negotiating with broadcasters, selling tickets and sponsorships, building the undercard and marketing the event. Traditionally, the promoter takes on the financial risk and keeps a large share of the profit.

By owning the promotional company behind his own fights, Paul captures revenue streams that normally flow to someone else. Ticket sales, sponsorships, broadcast rights fees and pay-per-view upside all run through the promotion, and as MVP's principal, Paul participates in that economics rather than just collecting a fighter's purse. It is the difference between being the talent and owning the show.

Who Runs MVP? Nakisa Bidarian's Role

MVP is run by Paul together with Nakisa Bidarian, his business partner and promoter. Bidarian is the boxing-industry veteran of the pairing, the operator who handles the deal-making, commission relationships and event logistics while Paul serves as the face and the headliner.

Bidarian's central role was on display in early October 2026, when he announced that Paul had been medically cleared to fight, roughly 293 days after Joshua broke Paul's jaw in two places in their December 2025 fight at the Kaseya Center in Miami. The announcement, reported by USA Today on October 8, 2026, came from Bidarian as MVP's voice, a reminder that the company is not just a logo on a poster but the operational engine of Paul's career.

MVP's Biggest Moments So Far

MVP's signature achievement to date is the Mike Tyson event on November 15, 2024, at AT&T Stadium in Texas. Promoting a fight of that scale, a stadium show streamed on Netflix with enormous global viewership, put MVP on the map as a serious promotional player, not just a boutique outfit built around one fighter. The event was reportedly the biggest payday of Paul's career, and because MVP promoted it, the company shared in the economics of the night.

MVP has also promoted Paul's subsequent bouts, including the unanimous decision win over Julio Cesar Chavez Jr in Anaheim in June 2025 and the Anthony Joshua fight in Miami that December. Each event has grown the company's operational experience: bigger venues, bigger broadcast partners, bigger undercards.

What Most Valuable Promotions Means for Jake Paul's Comeback

The comeback is where MVP matters most. Paul's return from two jaw surgeries, which reportedly involved titanium plates, and nearly ten months out of the ring is one of the most anticipated stories in boxing. Google Trends data from October 10-11, 2026 showed "boxing tonight" trending in the United States as coverage of his clearance spread across ESPN, USA Today and theScore.

Because MVP controls the promotion, Paul and Bidarian get to design the comeback on their own terms: the choice of opponent, the venue, the broadcast partner and the undercard. Paul's "Before I rest..." wish list on X, naming everyone from Deontay Wilder and Francis Ngannou to Canelo Alvarez and KSI and ending with "World Title," reads like a menu of options MVP could pursue. The opponent, date and venue for the return are not yet announced, but when they are, MVP will be the company staging it.

FAQs

What is Most Valuable Promotions?

Most Valuable Promotions (MVP) is Jake Paul's boxing promotional company, run with his business partner and promoter Nakisa Bidarian. It promotes Paul's fights and operates as a full boxing promotion business.

Who owns Most Valuable Promotions?

The company was founded by Jake Paul and is run with Nakisa Bidarian as his business partner and promoter. Exact ownership splits have not been publicly disclosed.

Does MVP promote fighters other than Jake Paul?

MVP operates as a promotional company staging full fight cards, with Paul as its flagship headliner. Details of its wider roster and event slate are announced on a per-event basis.

What role did MVP play in the Tyson fight?

MVP promoted the November 15, 2024 event against Mike Tyson at AT&T Stadium in Texas, the Netflix stadium show that was reportedly the biggest payday of Paul's career.

Will MVP promote Jake Paul's comeback fight?

That is the expectation, though nothing has been officially confirmed. Bidarian announced Paul's medical clearance in early October 2026, and the opponent, date and venue for the return are not yet announced.

Most Valuable Promotions is the reason Jake Paul's boxing career is also a business empire. Fighters come and go, but promoters own the infrastructure, and by building MVP with Nakisa Bidarian, Paul made sure he would never just be the talent. As the comeback takes shape, MVP will be the company deciding where, when and against whom "The Problem Child" returns, which makes it one of the most important entities in boxing to watch right now.