Inside Betr: Jake Paul's Betting Company Explained

Updated: October 2026

When people talk about Jake Paul's net worth, they usually start with fight purses. But one of the most interesting assets in his portfolio has nothing to do with boxing gloves: Betr, the sports betting and media company he co-founded and in which he holds an equity stake. Here's everything we actually know about the business — and where it stands today.

What Is Betr? Jake Paul's Betting Startup

Betr is a sports betting company launched by Jake Paul alongside co-founder Joey Levy. The original pitch was simple: build a betting product aimed at younger, mobile-first fans who grew up on social media rather than traditional sportsbooks. The app centered on microbetting — quick wagers on moment-to-moment events inside games, like the outcome of the next pitch or the next drive.

Paul wasn't just a celebrity endorser. He was positioned from day one as a co-founder with a meaningful equity stake, lending the startup instant brand recognition and a direct line to tens of millions of followers. That influencer-to-operator pipeline was part of what made Betr stand out in a crowded betting market dominated by established giants.

How Betr Raised Money: Funding Rounds

Betr raised capital in several rounds during 2022 and 2023, reportedly attracting venture backing and high-profile investors drawn to the combination of a social-media powerhouse founder and a novel product thesis. The company was reportedly valued in the hundreds of millions of dollars at its peak private valuations — though, as with any private startup, those numbers come from reported estimates, not audited filings.

Paul himself has said publicly that building businesses, not just fighting, is his long-term play. Betr fit that strategy: a scalable consumer product in a regulated, high-margin industry where brand awareness is half the battle.

Betr's Pivot: From Betting App to Media Company

One of the most important chapters in the Betr story is its pivot. Running a licensed sportsbook in the United States is brutally expensive — state-by-state licensing, compliance teams, and customer acquisition costs against entrenched competitors. In 2024, Betr reportedly shifted strategy, winding down its real-money betting operations in several states and leaning into what had been working: Betr Media.

Betr Media produces sports content — shows, podcasts, and short-form video — built around the same young audience the betting app targeted. For Paul, this matters because the media arm keeps the brand alive and monetizable through advertising and sponsorships, without the punishing economics of running a sportsbook.

• Betr Picks: a fantasy-style product that let users play in more states than traditional sportsbooks.
• Betr Media: the content arm producing sports shows and creator-driven programming.
• Microbetting tech: the original product thesis that launched the company.

What Is Jake Paul's Stake in Betr Worth?

Paul's exact ownership percentage has never been publicly disclosed, and neither has a current valuation for the company after its pivot. That means any dollar figure attached to his Betr stake is speculative. What we can say:

• He is a co-founder with an equity stake — not a paid spokesperson.
• Private valuations were reportedly in the hundreds of millions at peak, but startups that pivot and restructure often see valuations reset.
• As a private company, there is no public share price to check.

Bottom line: Betr is a real, venture-backed business where Paul holds genuine equity, but its current contribution to his estimated net worth is impossible to pin down with public data. Treat any specific number you see online as a guess.

Where Betr Stands in 2026

As of 2026, Betr's most visible presence is its media operation — sports content aimed at the creator generation. The company reportedly continues to operate fantasy-style products while its content arm grows. For Paul, whose attention is split between boxing, Most Valuable Promotions, and his other ventures, Betr functions as a long-term equity bet: the kind of asset that could pay off enormously in an acquisition or, if the company stalls, quietly fade in importance next to his fight earnings.

FAQ: Jake Paul and Betr

Does Jake Paul own Betr?

He is a co-founder and holds an equity stake. The exact percentage has not been publicly disclosed.

Is Betr still a betting app?

Betr reportedly pivoted away from real-money sportsbook operations in several states and now focuses on fantasy-style products and its Betr Media content arm.

How much is Jake Paul's Betr stake worth?

There is no reliable public figure. Betr is private, its valuation after the pivot is not disclosed, and Paul's ownership percentage is unknown — any specific number is speculative.

Who co-founded Betr with Jake Paul?

Joey Levy co-founded the company with Paul and has served as a key executive through its various phases.

Betr may not be the flashiest line in Jake Paul's business empire, but it's arguably the most instructive: a celebrity founder trying to build a real company in a hard industry, then adapting when the economics demanded it. Whether the equity ever turns into a nine-figure exit or not, it's a bet that says a lot about how Paul thinks about money — as something to build, not just earn.